The Dont Take The Money singer worked with Swift on two tracks off her 2014 album 1989. Lana’s aesthetics always seem something like a stream-of-consciousness daydream, but this particular daydream could be read as acknowledgment of recent controversies and the ongoing shift in her public image.15 2016 in Los Angeles. “Now that Doja Cat, Ariana, Camila, Cardi B, Kehlani and Nicki Minaj and Beyonce have had number ones with songs about being sexy, wearing no clothes, f-ing, cheating, etc,” Del Rey wrote, “can I please go back to singing about being embodied, feeling beautiful by being in love even if the relationship is not perfect, or dancing for money-or whatever I want-without being crucified or saying that I’m glamorizing abuse?” It’s hard not to think back to the controversial Instagram caption Del Rey penned over the summer in which she tried to set herself apart from pop artists who emphasized sex appeal as empowerment.
Previously decked out in ladylike fashion, she now finds herself cavorting with wolves in the forest while dressed in pearls, mesh, and lace fit for a showgirl. Then, after the convertible crash, Lana reemerges. Though, the appearance of the infamous crystal mesh facemask, which Del Rey was criticized for wearing around fans (she claimed a protective plastic layer had been sewn in), makes an appearance, marking the video as decidedly of the moment for both the world and Del Rey’s public image. At first, the video seems like it could have served for the visual of almost any Del Rey single ever.
There’s the vintage car, the Instagram filter-like after effects, and the entire vibe of vintage Americana and old school money Del Rey holds so dear. The clip starts with Del Rey in a bubble of the aesthetics she’s cultivated over her career. The video also seems to at least touch on, intentionally or not, some of Del Rey’s recent controversies, but also ends in the singer-songwriter quite literally transforming. So, perhaps it’s telling that in her new video for “Chemtrails Over The Country Club,” the lead single for the upcoming album of the same name, she sets fire to a cherry red vintage Mercedes convertible after losing control of the car. Vintage automobiles have become such a key part of Lana Del Rey‘s particular aesthetic-so much so that they’ve appeared on four of her album covers, along with a handful of singles cover as well.
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